branding?

Coming up with a name for a company is a bit tricky!  It has to be memorable, shortish and preferably unique should you want to go 'limited'.  The source code of the red element is pretty straight forward - a lifelong obsession with Liverpool Football Club ('the reds') together with a career with Bass and then Coors, whose branding is similarly red. 

red-ts was launched with four different 'ts' steams which - with hindsight - was a little confusing (particularly for me!)  However it did spawn some entertaining alternative definitions, most of which are not repeatable in polite company!  Finally, 'ts' has been crystallised as 'technical solutions', as this captures what red-ts is all about.